Criteria for Domain and Website Prices
Above all, good domains have the value that there are corresponding links on the Internet that lead to them, and good domains therefore ultimately have a high value for one of the highest goods on the Internet at all - namely optimization for search engines. And on this basis with strategies of internationalization, practical range of the domain, and the word or domain name itself, our prices are created. We also put two different calculation models behind the two prices that we deliver - not always, but sometimes. On the one hand, it's about the price of the domain itself. The buyer can take over the domain and set up a website himself. The other option is to take over the domain operated website as well. Here, in particular, the actual income that we have on the internet domain comes into play much more strongly. After all, this is ultimately a question of profitability - not only for the buyer who wants to get the lowest possible price but also for us as sellers, who we do not hand over a website if the purchase price does not justify the loss of current income would.
Pure domain sales
The criteria for pricing for the pure domain are not entirely different from those of the entire website, but the criteria that would only be fully applied if the website was completely taken over are weakened. The quality of the existing links to this domain is one thing, the quality of search engine optimization based on the content already there is another topic. Quasi on top of the domain price, the revenue factors and profitability indicators of our domains are added to determine the final price of the entire website with all the content on it.
Age of the domain
Basically, one can assume that an older domain has a higher value. Not only because of a certain age it naturally has a different probability of having corresponding backlinks, but also because an older, longer existing domain usually enjoys an advantage in the search engine indexes.
Link value of the domain
Without taking over the website, but already on the basis of the domain name, a domain has a certain number of so-called "backlinks" that refer to the domain. Those who take over the website will of course get more out of it here because deep links to different subsites are better preserved if the actual subsites are also in operation.
Revenue on the domain
Another criterion is the income we already generated on the domain during the construction phase of our "virtual real estate development". Since we as the seller also have to separate ourselves from revenue that can hardly be collected, the income that is generated in the price plays a corresponding role. Just as nobody sells a company at a low price, if the company is very profitable and has good prospects, we also do not sell a brand that is profitable.
Conceptuality of the domain
In short: what is the word and is the word worth something? But not only whether it is a generic term, they are typically always a little more expensive, of course, but also whether the terms in it represent a certain value is used to determine prices. Sometimes there are also 2 words that together create a higher value than a single generic term, which may even limit its usability.
An example of this conceptual topic: Compare the two domains www.chefchirurg.de with www.chirurg-berlin.de - and you will find that with "docotor-newyork.com" you create better values than with one sounding domain "www.chiefdoctor.com", which is not expected from a user perspective.
The strategy of internationalization continues to prevail. Good agencies for websites already know about this very well. Many customers and clients have not even looked at these strategies because the widespread opinion is that a ".fr" domain (France) will eventually work all over the world. In fact, the domain has its full reach in France and will have obvious and clear disadvantages compared to a similarly good British domain (.uk) when you search in Great Britain. Therefore, the range of the domain or the target market associated with it in "localization" is an evaluation criterion for us.